Quick! When you need to find information right now where do you go? I imagine you answered, “The Internet.” The next question is, when your clients or potential clients are looking for you and the goods and services you offer, where will they find you? Hopefully you answered the same way, “The Internet.”
Chances are, your competitors are plying their wares on the world wide web through their website, Facebook, Twitter, blogging or other social media. If you haven’t taken the plunge into social media you are missing myriad opportunities. When you keep in mind that Facebook topped Google as the most visited site on the Internet, if you aren’t using social media your potential customer base is passing you by.