You’ve made the jump into social media for your business because “everyone said you had to,” right? But, now that you’re into it, you’re wondering if you’re doing it correctly. You were under the impression that there is no right or wrong way to “do” social media, but there is. Social media is a balancing act of it being about you and your clients.
Here are the top five mishaps that those new (and sometimes those who’ve been around a while) make in their social media presence:
- It’s not all about you. Yes, it is your business page and your business you’re writing about, but you have to make it be about your potential client. You do need to post status updates but post information in a way that encourages a conversation. Don’t just talk at your clients, talk to and with them. Tag clients in your posts, ask them questions or ask their opinion on a new product or service you’re offering. If there’s breaking news in your industry share that with them. Sometimes you just want to check in and say hello.
- It’s not about the glitz and glitter. There is always a new widget or flash object you can add to your website or Facebook page and sure, sometimes you want to, but resist the urge to add all of them. If your pages take too long to load, if they play video the minute a client clicks on them or if they have to click through a lot of information to get to the heart of your site or page, you’ve already lost them.
- Don’t get into the buy me, buy me syndrome. Of course, part of social media marketing is to make money and find clients, but don’t do it all of the time. Your clients don’t appreciate a constant sales pitch. Build a rapport, let them get to know who you are, what you do and build a trust in what you say. Offer tips, hints, advice; you can do this without saying, “With my service or product we can solve A, B, C,” the message is there and your clients are intelligent enough to get it. Keep your sales pitches to less than 25% of your social media interaction and status updates.
- Do you know who you are? If you’re selling widgets, don’t have your status updates focus on Snookie and her latest escapades. If you sell car insurance, feel free to post a news story about the latest vehicle recall or the top ten safest cars. Keep your messages coherent with your business image.
- It costs what? Don’t post the cost of your goods or services in your status updates. Sure, if you’re having a limited time only sale, mention that the sale is going on, when it starts and when it stops but keep the dollar figure out of the equation. If you have an unexpected glut of appointment openings, feel free to announce that (this could be a great way for you to gauge the engagement of your followers).
Be aware that social media can take over your day if you let it. As an entrepreneur, you need to balance running your business with building a social media presence. In many instances, entrepreneurs opt to outsource their social media work to a professional who can spread the message about their goods and services. Now go forth and build a presence!