By now I assume that everyone has a blog, right? No? If you don't is there a reason? If you're looking to find a publisher or a following for your products or services you should consider a blog as a way to "get your name out there."
Starting a blog is 1) an easy way to get an online presence and 2) you can use your blog as a website -- win/win. Even if you're not at the stage in a writing project where you're looking for a publisher, it is never too early to get an online presence going. If you're a business owner -- whether an aesthetician, an auto dealer, or an accountant -- you need to establish an online presence. No longer do individuals look to the Yellow Pages when they're looking for a service provider. When people are looking for a service provider, they are turning to the internet, typing in a few search terms and voila there you are, right? If you want to survive and thrive, you'd better have an online presence because chances are, your competition does.
- What are your hobbies or passions? Is your business in this area? If so, blog about that.
- What area of expertise do you have that no one else might have? If you're an auto mechanic you know more about cars than the average person. If you're an author, chances are you know more about your writing topic than most, whether it's about zombies, historical periods or solving mysteries.
- Do you read a lot in your area of expertise? Talk about the last book you read or blog about new updates in your field.
- Are there people you'd like to interview? Do that on your blog.
Starting a blog will help you get known in your field and if you're writing about your area of expertise your clients and potential clients will look at you as the go-to person. Once you begin a blog you'll find that there will be times when you're faced with the blank screen and it's hard to come up with ideas but the more you write, the more the ideas will come to you.
Don't forget, once you've blogged, post that information on your social media pages so that your friends and followers will know what you've been up to. Don't keep them in the dark. Spread the word! Remember too, if you're not a writer there are writers out there that specialize in helping business professionals not only build a blog presence but can help them maintain both it and their social media pages.