Whether you’re a small business owner or an individual who wants to jump into the social media fray but are worried you simply won’t know what to write about, -- long term – use an editorial calendar as your guide. The implementation of an editorial calendar helps keep track of social media status updates, article marketing efforts and blogging. Consider your editorial calendar much the same as the kind newspaper and magazine editors use.
Knowing who your target audience is will be the first step in planning your editorial calendar. If you don’t know who you want to reach, you won’t be able to effectively put an editorial calendar in place or target your marketing efforts. Spend time determining who your ideal client/reader is then work on your calendar.