Where do you market? If you’re like lot of entrepreneurs, you find it much easier to simply network
from the comfort of your keyboard than to wear something other than sweatpants and slippers, right? Well, if you’re not “out there” shaking hands, passing out business cards and talking about your business face-to-face, you’re missing out on some great ways to network and grow your business; there is no better way to interact with potential clients and business partners than with face-to-face interaction.
Even with the ease and speed of social media networking, to truly brand yourself and your business you need to have face-to-face interaction. Networking at business events means you will have to perfect your “elevator pitch,” shake hands and hand out business cards, it is a great way to meet potential clients.
What you do when you’re at networking events – whether Chambers of Commerce, industry-specific events and seminars – establishes you as a credible business person. One of the main goals when you’re networking will be to set yourself up as an expert in your field – a person with whom like-minded entrepreneurs will want to interact, use as a referral source and (bottom-line) do business with.