It’s easy to lose focus when you’re trying to squeeze your blogging and social media tasks into your regular daily activities. If you want to make blogging and social media a priority as a way to grow your business reach you need to take the endeavor seriously. Blogging and social media are as crucial to growing your business as is face to face networking and selling your widgets.
There are five tips to keep yourself online and on track blogging:
- What do you need to accomplish to reach your goals and how much time do you think it will take? Do you need to blog three times a week to feel you’re making progress or will a post once a week suffice? How much time do you spend online on activities other than blogging? No judgment. We understand it’s easy to get lost in Google searches, lose track of time and never get that blog written. Focus is the name of the game.
- Set a timer to keep yourself on track. If you know you can write a blog post in 30 or 60 minutes, set the timer for that length of time and concentrate on that post. Turn off your email notifications and resist the urge to surf the net.
- Choose a specific time of day to do your blogging. If you have an hour in the morning before work or before the family wakes up, make that your blogging time. If you’re more alert and efficient at the end of the day, choose that as your blogging time. Pencil it into your date book and let your family know this is an obligation you have to yourself.
- Have a goal to strive for. If you have a specific, written goal it’s easier to keep up with your blogging. Do you want to snag sponsors for an upcoming conference through your blogging efforts? Are you hoping to network with other like minded business owners? Do you want to grow your blog’s reach so much that you can quit your day job and concentrate solely on that career path? Whatever your goal, if it’s written down it will hold you accountable and will also help you see that you’re making progress. If you find you’re not making progress you may need to reevaluate the goal and revamp it.
- Share the love. In addition to doing your own blogging, it is important to visit other blogs and leave comments. Blogging is all about building connections and there is no better way to do this than to comment on someone’s blog. Don’t forget that when you’re done blogging, you will want to spread the word through social media. Let your Facebook and Twitter connections know you have a new post live.
The time you spend online will take you away from other items in your daily life but if networking and launching your blogging career – whether full time, part time or as a part of your business's overall marketing plan – is your goal, you need to diligently pursue it. Prioritize and take charge of your day.