Do you read blog posts because you want to learn something from the blogger? Chances are, that is why you read. In a world crammed full of work, life, spending time with family and pets, giving your time to a blogger and her blog post is a gift. If you like to walk away from a blog post having learned something or if you write blog posts and want your readers to walk away having learned something, writing a great how-to article is the way to go.
- Choose a topic that you’re passionate about and one in which you have a deep understanding. If you’re uninterested with the topic, it will show through in your words and if you are unsure of the topic, your reader will walk away more confused than enlightened.
- Choose a headline that lets your reader know exactly what he will learn, for example: How To Travel Cross Country With Your Cat, or Seven Steps To Make Your Blogs Sing.
- Start your how to piece with an overview. Explain to the reader why you’re writing the how to and what your expertise. Explain who will benefit from the topic and how.
- If your how to requires planning and preparation explain what supplies are needed, how much time will be necessary, and any tools necessary. If your how to article will require your reader to have prior knowledge, you can either direct them to an article you’ve written previously or explain where they can get the prerequisite knowledge.
- Pen your how to with the assumption that while your reader is eager to learn what you’re writing, she has no prior knowledge. What is obvious to you may not be obvious to the reader. For example, if you’re a master chef and are writing a How To Make The Perfect Biscuit blog post, assume that your reader will need exact measurements rather than “a pinch of salt” or a “pre-warmed oven.”
- Use photos or videos, if possible, to illustrate your points. Write the how to in simple language and break the entire how to into easy to read bullet points or numbered steps.
- Wrap up your how to blog post with a summary paragraph. Invite comments and success stories from your readers. Keep the comments open to those readers who may not have been successful at implementing your how to knowledge.
What expertise do you posses that would lend itself to a how to blog post?