Seven Steps To A Better Blog Post

Has anyone ever asked you: How do you blog?  That question was asked of me recently during a blogging seminar I was leading, prompted me to go through my blogging process to try and break down the process. This is what I came up with:

• Write the post aimed toward a “you.” What this means is when you write a blog post use the word you not “we,” “them” or “I”. Your blog posts should make the reader feel as though he is sitting in your kitchen, sipping coffee, and hearing the information you are imparting.

How-to posts are popular. How-to write a blog post (for example!); Readers enjoy posts that teach them something new or that enhance the knowledge they already have.

Make your posts as detailed as they need to be. Don’t hint at information expecting your readers to go out on the Internet and search out the rest on their own; they are coming to you for your expertise, don’t disappoint.

Hook your readers with your headline then follow through on the promise of that headline. Work keywords into your headline if possible (that makes you more searchable on Google). Headlines and first paragraphs matter.

Be a conversation starter. Ask your readers questions. Engage them in conversation. Ask their opinion. Ask how they address the issues you’ve raised in your blog post. Make certain that if they’re responding to you, you want to monitor and respond to comments as well.

Show your expertise. If you’re writing a post, make certain you are the authority. If you’re not the authority, back up your words with facts or interviews with individuals who are the authority on the subject. Remember, your readers have myriad other pet bloggers they could be reading, give them a reason to continue to choose your blog.

Care about your readers. Blog because you want to impart information to them and blog because you love your topic.

How do you blog? Do you start with a headline, a topic, or a current event? I’d love to hear. 

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