I wish there was a magic formula for writing great social media content or producing fantastic blog posts...oh, wait, there kind of is! While there are no hard and fast rules for your blogging, content creation or social media marketing strategies, there are steps you can take and "rules" you can follow to make your efforts the best they can be.
Here are the five social media "rules" I adhere to and share with my clients:
- Content counts. Experts say that if you blog 15 times a month on your site you will receive five times more views than businesses that don't. That is great advice... IF your content is good. Putting out content that your audience (ie potential clients) don't care about won't garner you good will. To make your mark on social media you need to produce high quality content in the areas of your expertise and that your clients want to read. Do they have pain points that need to be addressed? Produce content to do just that.